Hi, my name is Monisa Yusra and I am a sophomore at the University of Illinois at Urbana-Champaign pursuing a degree in Marketing and Strategy, Innovation and Entrepreneurship. I am from Des Plaines, Illinois, and have two kittens at home named Boots and Nala. 

Currently, at UIUC, I'm the president and founder of UIUC Reach, a social media organization that connects students with resources and tools to grow their social media presence.  As a current influencer on TikTok, I know how difficult it can be to find trustworthy companies to work with as a micro-influencer which is why I started Reach. I wanted the process of connecting with reliable companies to be easy for students and have access to resources I wish I had when I started off as a micro-influencer.Currently on TikTok, I have 48,000 followers and 3.3 million likes and 3,800 on Instagram. My expirence with social media has allowed me to gain skills in content creation, graphic design and photography. 

I am also the Co-Director of DIGI, an internal marketing group for Phi Chi Theta, a professional business fraternity. Within PCT, I am also a consultant for an internal group within PCT that works with companies to offer them expert research, solutions, and experience to improve business performance. 

In addition, I am building my experience with consulting by also being a consultant for AMA (American Marketing Association). Our recent client had a podcast and I gave them the idea to start a TikTok account. I managed and created content for the account. Just within two weeks, the account averaged 1,000 views per post. 

Outside of academics, I love to travel and explore the natures of the world. I enjoy traveling because I want to explore new places, learn about different cultures, try new food, and connect with unique people.